Did you know that nearly 74% of buyers turn to social media before buying something? If you haven’t yet started using Instagram for your business, you are already too late.
With more than 2 billion active users, Instagram is growing into a leading social media marketing platform that is guaranteed to enhance your business’s online presence. It connects you with leads searching for services and products that you have to offer.
However, if you really want to get stellar results, it’s advisable to seek professional expertise. Very often businesses neither have the time nor the bandwidth to manage Instagram advertising on their own. In such a situation, it’s wise to turn to experts like DigitalDrew.
Reasons to hire an Instagram ad agency for your company:
- You should hire an Instagram ad agency when you need professional expertise to run the campaign you have in mind. These companies have many years of experience running hundreds of campaigns and they know tricks to get positive results. There’s no need for you to look for resources for creating a campaign or training employees to run it.
- Hiring an agency for handling your marketing on Instagram makes sense because it leaves you with enough time and energy to focus on key business matters. As a business owner, you have to wear many hats, and juggling all of these responsibilities doesn’t make it easy to run Instagram ad campaigns. The experts working in such an agency know ways to acquire leads for your business.
- The best part about leaving digital marketing to experts is that your campaign is monitored round-the-clock. Since running a business will take up much of your time, you won’t be able to take out extra time for overseeing the campaign or fine-tuning and optimizing it from time to time. And, if you can’t do this, you will end up wasting hundreds of dollars for nothing at all. However, when you take professional help, they will monitor the campaign, track its progress, and make changes as and when needed.
How to find a reliable Instagram advertising agency for your business:
Now the question is, how do you find the right marketing agency to run your Instagram page?
Here’s a list of things to check when you are on the search for a reliable digital marketer:
- Understanding client requirements: Choose an agency that makes an effort to know its clients and what they need. Every business is unique and it should be treated likewise. Such a company will understand and highlight your strengths to boost sales for you. It can create a customized campaign that will drive results in your favor. To be sure your agency is one that treats its clients uniquely, look at its client testimonials.
- Offering a host of services: Look for an agency that knows the ins and outs of digital marketing. It’s not enough for them to be only proficient in running Instagram ad campaigns. That’s because you may feel like exploring other social media channels once your Instagram campaign pays off. You could think of expanding your presence on Facebook or getting into content marketing. A full-service digital marketer has the means and expertise to run different types of marketing campaigns across diverse channels.
- Having a solid reputation: Look at the company portfolio before making a decision. This will show you what kind of work the agency has performed in the past and whether this is a good fit for you. A diverse portfolio suggests that they have catered to different types of industries making them flexible and capable of handling your industry as well.
- Proactive monitoring: It’s essential to choose an agency that constantly monitors the results of its campaigns to improve the outcome. They should ideally monitor metrics like reach, growth, site traffic, user engagement, and lead generation.
- Working in sync with your budget: You cannot work with an agency that overshoots your marketing budget. So, shop around and see how these agencies are charging their clients. Look out for hidden fees which are never posted online but charged afterward once the campaign is underway. Choose an honest and open agency with transparency in its payment structure.
- Having open communications: To have a successful campaign, it’s important to communicate well with your clients. The right agency will keep you updated about what’s happening in the campaign and provide reports with data about the campaign’s key metrics and overall performance.
Look at all these factors before you decide on an Instagram advertising agency. The right choice of an agency is sure to help you boost your brand’s visibility and increase sales in record time.