Businesses need to switch from technology-centered design to people-centered design to create commercially-successful products. Professional product creators use the term human-centered design to describe the process of designing products.

Companies like  Future Factory are offering innovative business transformation services with design thinking and new product design. It is the best product design agency in India that you can contact for UI/UX design, user research, and prototyping.

Keep reading this post to understand human-centered design, its phases, and more.

What is Human-Centered Design?

Human-centered design refers to a mindset used for designing better experiences for customers. It helps in co-creating solutions with people.

Furthermore, it involves target users and helps design solutions to improve lives. It is based on three elements, including:

  • Empathy: The company needs to care about the people for whom they create the design. For this, building empathy is important as it allows businesses to immerse themselves into a relevant community that will use the product in the future.
  • Creativity: Businesses need to find creative ways to solve user problems.
  • Business Needs: The products must be commercially successful to meet the business needs.

Phases of Human-Centered Design

Here are four phases of human-centered design:

#1 Inspiration:

The basic idea of human-centered design is to find an appropriate solution for the user’s problem. Experts can look for inspiration to get the right solution. Why? Because inspiration allows you to learn about people.

In the design process, inspiration implies discovery, finding people you want to build a product for, and asking them questions about their problems.

Once product designers involve themselves in the user’s community, they can find better opportunities.

#2 Ideation

Ideation involves a deeper analysis of the problem. To develop better ideas, new product design teams conduct a series of brainstorming sessions to solve the problems and conceptualize the ideas.

Additionally, they evaluate better ideas together and select the most appropriate ideas that are prototyped and tested. This stage also requires a mind map to visualize the system easily.

#3 Implementation

The third phase is implementation, which involves turning ideas into tangible solutions. At this stage, the product team involves themselves in prototyping. The prototype can be anything from fully-functioning solutions to low-fidelity clickable wireframes.

The important part of prototyping is interacting properly with the design to evaluate the overall process for better results.

#4 Validation

The last part of the human-centered design approach is validation, where users test their prototypes with real users.

Validation allows experts to understand the gap between what people say and what they need. By testing the prototypes in real life, experts can see how it works for the users. Also, it helps understand the challenges they might face while interacting with the product.

User experience is impacted by three factors, including:

  • Usability: Usability plays an important role in user experience because if a product is not usable, it might not offer a positive experience.
  • Look: A product that is not visually appealing creates a dull and unfriendly impression on customers.
  • Feel: Users are not likely to purchase a product that makes them feel bad.


Human-centered design plays an important role in new product design. It involves target users and helps in designing solutions to make lives better.

If you want to get human-centered design service, you can contact Future Factory. It’s an award-winning design studio started by Jashish Kambli and Geetika Kambli to offer new product design, digital thinking, and consulting services.

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